Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders - Couverture souple
Synopsis
This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project "Benchmarking global IP systems."
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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Palgrave Macmillan, 2022
ISBN 10 : 3030540367
ISBN 13 : 9783030540364
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. 352 pp. Englisch. N° de réf. du vendeur 9783030540364
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related busine. N° de réf. du vendeur 573461799
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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ISBN 10 : 3030540367
ISBN 13 : 9783030540364
Neuf
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Understanding and Profiting from Intellectual Property in International Business | Strategies Across Borders
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Taschenbuch. Etat : Neu. Understanding and Profiting from Intellectual Property in International Business | Strategies Across Borders | Deli Yang | Taschenbuch | xxvii | Englisch | 2022 | Springer Nature Switzerland | EAN 9783030540364 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 121347345
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Understanding and Profiting from Intellectual Property in International Business
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Taschenbuch. Etat : Neu. Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch. N° de réf. du vendeur 9783030540364
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Edité par
Palgrave Macmillan, 2022
ISBN 10 : 3030540367
ISBN 13 : 9783030540364
Neuf
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
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Springer International Publishing, 2022
ISBN 10 : 3030540367
ISBN 13 : 9783030540364
Neuf
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. N° de réf. du vendeur 9783030540364
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