Articles liés à An Insider's Guide to Place Branding: Shaping the...

An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Couverture souple

Livre 230 sur 339: Management for Professionals

Kaefer, Florian

 
9783030671464: An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries
Couverture souple
ISBN 10 : 3030671461 ISBN 13 : 9783030671464
Editeur : Springer, 2022

Synopsis

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.

À propos de la quatrième de couverture

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2022
Langue
anglais
ISBN 10 
3030671461
ISBN 13 
9783030671464
Reliure
Broché
Nombre de pages
289
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Allemagne