XR Case Studies: Using Augmented Reality and Virtual Reality Technology in Business - Couverture souple

Couverture souple

ISBN 10 : 3030727831 ISBN 13 : 9783030727833

Editeur : Springer, 2022

Synopsis

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

A propos du livre

À propos de l?auteur

Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness.

Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 3030727831
• ISBN 13: 9783030727833
• Reliure: Broché
• Nombre de pages: 172
• Éditeur: Jung Timothy, Dalton Jeremy
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne