Green Marketing in Emerging Markets: Strategic and Operational Perspectives - Couverture rigide

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ISBN 10 : 3030740641 ISBN 13 : 9783030740641

Editeur : Springer Nature Switzerland AG, 2021

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Chapter 1: Green Business Practices in Emerging Economies

Chapter 2: Green Marketing: A Conceptual Overview

Chapter 3: Green Product Management

Chapter 4: Green Integrated Marketing Communications

Chapter 5: Green Branding

Chapter 6: Greenwashing

Chapter 7: Planning in Green Marketing

Chapter 8: Green Human Resources Management

Chapter 9: Green Distribution Management

Chapter 10: Green Positioning

Chapter 11: Project Management in Green Marketing

Chapter 12: Opportunities and Challenges for Green Marketing

Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Ay�a Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer Nature Switzerland AG
Date d'�dition: 2021
Langue: anglais
ISBN 10: 3030740641
ISBN 13: 9783030740641
Reliure: Reli�
Nombre de pages: 309
�diteur: Mukonza Chipo, Hinson Robert E., Adeola Ogechi, Adisa Isaiah, Mogaji Emmanuel, Kirgiz Ay�a Can
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
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Green Marketing in Emerging Markets (eng)

Mukonza, Chipo

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Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)

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Green Marketing in Emerging Markets

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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Reveals what the developments in green marketing mean for businesses operating in emerging economiesSheds light on green marketing as an integrated and strategic process Provides a conceptual and empirical o. N� de r�f. du vendeur 458553987

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Green Marketing in Emerging Markets

Chipo Mukonza

Edit� par Springer International Publishing Aug 2021, 2021

ISBN 10 : 3030740641 ISBN 13 : 9783030740641

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonzais a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogajiis a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom. 312 pp. Englisch. N� de r�f. du vendeur 9783030740641

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Green Marketing in Emerging Markets: Strategic and Operational Perspectives

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Green Marketing in Emerging Markets

Chipo Mukonza

Edit� par Springer Aug 2021, 2021

ISBN 10 : 3030740641 ISBN 13 : 9783030740641

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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch. N� de r�f. du vendeur 9783030740641

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Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) 1st ed. 2021 Edition

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Green Marketing in Emerging Markets : Strategic and Operational Perspectives

Emmanuel Mogaji

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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonzais a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogajiis a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom. N� de r�f. du vendeur 9783030740641

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