Lead Community Fundraising: Successfully Connecting People Digitally - Couverture rigide

Neugebauer, Linda Mareen; Zanko, Irene

Couverture rigide

ISBN 10 : 3030778487 ISBN 13 : 9783030778484

Editeur : Springer Nature Switzerland AG, 2021

Synopsis

Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.

A propos du livre

À propos de l'auteur

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.

Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.

Détails de l'édition

• Éditeur: Springer Nature Switzerland AG
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 3030778487
• ISBN 13: 9783030778484
• Reliure: Relié
• Nombre de pages: 203
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne