Lead Community Fundraising: Successfully Connecting People Digitally - Couverture souple

Neugebauer, Linda Mareen; Zanko, Irene

Couverture souple

ISBN 10 : 3030778517 ISBN 13 : 9783030778514

Editeur : Springer, 2022

Synopsis

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

A propos du livre

À propos de l'auteur

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.

Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 3030778517
• ISBN 13: 9783030778514
• Reliure: Broché
• Nombre de pages: 204
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne