Political Communication in Britain: Campaigning, Media and Polling in the 2019 General Election - Couverture souple

Couverture souple

ISBN 10 : 303081405X ISBN 13 : 9783030814052

Editeur : Palgrave Macmillan, 2021

Synopsis

Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign.

Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties’ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson’s ‘oven ready deal’ as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turnsto public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives’ victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.

A propos du livre

À propos de l'auteur

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King's College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 303081405X
• ISBN 13: 9783030814052
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 348
• Éditeur: Wring Dominic, Mortimore Roger, Atkinson Simon
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne