Scrum for Sales: A B2b Guide to Agility in Organization, Performance, and Management - Couverture rigide

Livre 34 sur 84: Future of Business and Finance

Scherm, Michael J.

 
9783030829773: Scrum for Sales: A B2b Guide to Agility in Organization, Performance, and Management
Couverture rigide
ISBN 10 : 3030829774 ISBN 13 : 9783030829773
Editeur : Springer Nature Switzerland AG, 2021

Synopsis

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework "Scrum" should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

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À propos de l?auteur

Michael Scherm is a historian by training, a manager and consultant by profession, and an avid observer of sales leadership behavior in the U.S., Europe and Asia-Pacific. Michael encourages and assists sales organizations and their leaders to change fundamentally in order to survive digitalization and the associated changes in customer behavior. Working with IT companies across the world for more than 15 years, he experienced the benefits of Scrum, the leading agile framework. Extending his idea to adopt Scrum for sales organizations, Michael founded the Sales Scrum Club in 2018 as a platform for exchange and expertise. Scrum has meanwhile become his main profession: Having returned to Germany after professional engagements in Washington D.C., London and Singapore, Michael is now a Scrum Master at ODAV AG, a provider of software solutions for the public sector in Germany. He is a certified Scrum Master and holds a PhD summa cum laude in early modern economic history from Regensburg University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Nature Switzerland AG
Date d'édition
2021
Langue
anglais
ISBN 10 
3030829774
ISBN 13 
9783030829773
Reliure
Relié
Numéro d'édition
1
Nombre de pages
274
Coordonnées du fabricant
ProductSafety@springernature.com
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