Articles liés à Commodity Marketing: Strategies, Concepts, and Cases

Commodity Marketing: Strategies, Concepts, and Cases - Couverture souple

Livre 271 sur 339: Management for Professionals
 
9783030906597: Commodity Marketing: Strategies, Concepts, and Cases
Couverture souple
ISBN 10 : 3030906590 ISBN 13 : 9783030906597
Editeur : Springer, 2023

Synopsis


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Margit Enke is a professor of marketing and international trade at Technische Universität Bergakademie Freiberg (Germany). Her primary research interests include commodity marketing, branding, communication, and services management. In addition, she is interested in understanding the impact of marketing and the role of marketing in organizations and society.

Anja Geigenmueller is a professor of marketing at Technische Universität Ilmenau (Germany). In her research, she focuses on services marketing, technology marketing, relationship management, and brand management. Furthermore, she is interested in science communication.

Alexander Leischnig is a professor of business-to-business marketing at Technische Universität Bergakademie Freiberg (Germany). His research interests are in the fields of alliance management, sales management, relationship management, and business digitization. In addition, he is interested in configurational thinking and approaches.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2023
Langue
anglais
ISBN 10 
3030906590
ISBN 13 
9783030906597
Reliure
Broché
Nombre de pages
436
Éditeur
Enke Margit, Geigenmüller Anja, Leischnig Alexander
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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