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Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice - Couverture souple

Huang, Yujia; Hands, David

 
9783030942052: Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice
Couverture souple
ISBN 10 : 3030942058 ISBN 13 : 9783030942052
Editeur : Palgrave Macmillan, 2022

Synopsis

This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool. 


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À propos de l'auteur

Yujia Huang is a lecturer at University of Dundee, Scotland. Drawing upon her extensive industry experience and academic development in design, she adopts a systematic and transdisciplinary approach that critically addresses individual, organisational, and social problems and innovation. Her expertise lies in design thinking applications, design-driven business innovation, and user-centred design research.

David Hands is an academic and leading author on all aspects of transformational design leadership. His research interests are varied and diverse, encompassing design driven innovation, design policy development and implementation, knowledge diffusion and strategic growth within SME's and large organisations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2022
Langue
anglais
ISBN 10 
3030942058
ISBN 13 
9783030942052
Reliure
Broché
Numéro d'édition
1
Nombre de pages
224
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