Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior - Couverture souple

 
9783030953324: Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior

Synopsis

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

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À propos de l'auteur

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart" Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9783030953294: Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior

Edition présentée

ISBN 10 :  3030953297 ISBN 13 :  9783030953294
Editeur : Springer Nature Switzerland AG, 2022
Couverture rigide