Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Couverture souple

Pichierri, Marco

Couverture souple

ISBN 10 : 303120915X ISBN 13 : 9783031209154

Editeur : Palgrave Macmillan, 2023

Synopsis

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 303120915X
• ISBN 13: 9783031209154
• Reliure: Broché
• Coordonnées du fabricant: Koei Tecmo; https://plaion.com/; ; Embracer Platz 1; H�fen; 6604; Autriche