Digitales Pricing: A Guide to Strategic Pricing for the Digital Economy - Couverture rigide
Livre 306 sur 339: Management for Professionals
Synopsis
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Digital Pricing (Hardcover)
Edité par
Springer International Publishing AG, Cham, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Neuf
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783031245909
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Digitales Pricing: A Guide to Strategic Pricing for the Digital Economy
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Hardcover. Etat : Brand New. 353 pages. 9.25x6.10x0.94 inches. In Stock. N° de réf. du vendeur __3031245903
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Digital Pricing
Edité par
Springer International Publishing Mrz 2023, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. 356 pp. Englisch. N° de réf. du vendeur 9783031245909
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Digital Pricing
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Springer, Berlin|Springer International Publishing|Springer Fachmedien Wiesbaden GmbH|Springer, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation e. N° de réf. du vendeur 770364536
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand This item is printed on demand. N° de réf. du vendeur 401019493
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Digital Pricing : A Guide to Strategic Pricing for the Digital Economy
Edité par
Springer, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Gut. Zustand: Gut | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. N° de réf. du vendeur 41507981/3
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Digital Pricing : A Guide to Strategic Pricing for the Digital Economy
Edité par
Springer, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. N° de réf. du vendeur 41507981/2
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Digital Pricing
Edité par
Springer, Springer Mär 2023, 2023
ISBN 10 : 3031245903
ISBN 13 : 9783031245909
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch. N° de réf. du vendeur 9783031245909
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