Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making - Couverture souple

Irina Heim, Heim

 
9783031267444: Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making
Couverture souple
ISBN 10 : 3031267443 ISBN 13 : 9783031267444
Editeur : Palgrave Macmillan, 2023

Synopsis

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2023
Langue
anglais
ISBN 10 
3031267443
ISBN 13 
9783031267444
Reliure
Broché
Nombre de pages
128
Coordonnées du fabricant
Koei Tecmo
https://plaion.com/

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Autres éditions populaires du même titre

9783031267420: Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-making

Edition présentée

ISBN 10 :  3031267427 ISBN 13 :  9783031267420
Editeur : Palgrave Macmillan, 2023
Couverture rigide