Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions - Couverture rigide

 
9783031302398: Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions

Synopsis

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.
Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.