Business Opportunities and Risks in China: Strategies and Recommendations from a European Perspective - Couverture rigide

Dathe, Tracy; Müller, Volker; Helmold, Marc

Couverture rigide

ISBN 10 : 303131932X ISBN 13 : 9783031319327

Editeur : Springer International Publishing AG, 2023

Synopsis

However, the lack of experience and knowledge of international management in China – a country with radically different business rules and cultural background – poses a substantial risk.

This book provides comprehensive insights into the fast-changing business world in China.

A propos du livre

À propos de l?auteur

Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs.

Dipl.-Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China.

Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.

Détails de l'édition

• Éditeur: Springer International Publishing AG
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 303131932X
• ISBN 13: 9783031319327
• Reliure: Relié
• Nombre de pages: 244
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne