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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-related Behaviour - Couverture souple
Synopsis
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.
After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.
A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising.
The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127, Band 127)
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Springer, 2024
ISBN 10 : 3031325052
ISBN 13 : 9783031325052
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Vendeur : Buchpark, Trebbin, Allemagne
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Analysing Web Traffic : A Case Study on Artificial and Genuine Advertisement-Related Behaviour
Edité par
Springer Nature Switzerland, 2024
ISBN 10 : 3031325052
ISBN 13 : 9783031325052
Neuf
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out. N° de réf. du vendeur 9783031325052
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Analysing Web Traffic
Edité par
Springer Verlag Gmbh Jun 2024, 2024
ISBN 10 : 3031325052
ISBN 13 : 9783031325052
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. Englisch. N° de réf. du vendeur 9783031325052
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Analysing Web Traffic
ISBN 10 : 3031325052
ISBN 13 : 9783031325052
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising.The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 176 pp. Englisch. N° de réf. du vendeur 9783031325052
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. 2023rd edition NO-PA16APR2015-KAP. N° de réf. du vendeur 26402088260
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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