Synopsis
This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.
This book:
- Provides a thorough history of the keyword, from primate and proto-speech communities to current times
- Explains how the concept of the keyword relates to human cognition and communication processes
- Highlights the applications of the keyword, both in and out of the library and information science context
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Betsy Van der Veer Martens, Ph.D., is Professor Emerita in the School of Library and Information Studies at the University of Oklahoma. Prior to joining the University of Oklahoma in 2006, she taught at Syracuse University in the School of Information Studies. She received her Ph.D. in Information Transfer from Syracuse University in 2004.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Keywords In and Out of Context (Paperback)
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Paperback. Etat : new. Paperback. This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.This book: Provides a thorough history of the keyword, from primate and proto-speech communities to current timesExplains how the concept of the keyword relates to human cognition and communication processesHighlights the applications of the keyword, both in and out of the library and information science context Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783031325328
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communi. N° de réf. du vendeur 1402956176
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Paperback. Etat : new. Paperback. This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.This book: Provides a thorough history of the keyword, from primate and proto-speech communities to current timesExplains how the concept of the keyword relates to human cognition and communication processesHighlights the applications of the keyword, both in and out of the library and information science context Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9783031325328
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 164 pp. Englisch. N° de réf. du vendeur 9783031325328
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ISBN 13 : 9783031325328
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.This book:Provides a thorough history of the keyword, from primate and proto-speech communities to current timesExplains how the concept of the keyword relates to human cognition and communication processesHighlights the applications of the keyword, both in and out of the library and information science context. N° de réf. du vendeur 9783031325328
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