Contemporary Trends in Marketing: Problems, Processes and Prospects - Couverture souple

9783031365911: Contemporary Trends in Marketing: Problems, Processes and Prospects

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ISBN 10 : 3031365917 ISBN 13 : 9783031365911

Editeur : Palgrave Macmillan, 2024

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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.

The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.

This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India.

Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies.

Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Palgrave Macmillan
Date d'�dition: 2024
Langue: anglais
ISBN 10: 3031365917
ISBN 13: 9783031365911
Reliure: Broch�
Nombre de pages: 162
�diteur: Saini Aarti, Paul Justin, Parayitam Satyanarayana
Coordonn�es du fabricant: non disponible
Personne responsable: Koch-Chemie GmbH
https://www.koch-chemie.com

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ISBN 10 : 3031365887 ISBN 13 : 9783031365881
Editeur : Palgrave Macmillan, 2023
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Contemporary Trends in Marketing : Problems, Processes and Prospects

Aarti Saini

Edit� par Springer Nature Switzerland, Springer Nature Switzerland, 2024

ISBN 10 : 3031365917 ISBN 13 : 9783031365911

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the 'new normal' in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. N� de r�f. du vendeur 9783031365911

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Contemporary Trends in Marketing

Aarti Saini

Edit� par Springer Nature Switzerland, Springer Nature Switzerland Aug 2024, 2024

ISBN 10 : 3031365917 ISBN 13 : 9783031365911

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the 'new normal' in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. 168 pp. Englisch. N� de r�f. du vendeur 9783031365911

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Contemporary Trends in Marketing

Aarti Saini

Edit� par Springer Nature Switzerland, Springer Nature Switzerland Aug 2024, 2024

ISBN 10 : 3031365917 ISBN 13 : 9783031365911

Neuf Taschenbuch

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Neuware -This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the �new normal� in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch. N� de r�f. du vendeur 9783031365911

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