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Understanding Audiences, Customers, and Users Via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Couverture rigide
Synopsis
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Bernard J. Jansen, P.D., is a Principal Scientist in the artificial intelligence center of the Qatar Computing Research Institute. He is a West Point graduate with a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal Information Processing & Management.
Kholoud Khalil Aldous, Ph.D., is a Post Doctoral Researcher at Qatar Computing Research Institute. She got her Bachelor's and Master's degrees in Computer Science from Qatar University. She has a Ph.D. in computer science and engineering from Hamad Bin Khalifa University. Her research interest relates to user engagement on social media platforms.
Joni Salminen, PhD., is a faculty member of the School of Marketing and Communication, University of Vaasa, Finland, and he is also an Adjunct Professor at the Turku School of Economics at the University of Turku. Previously, he worked as a Scientist at the Qatar Computing Research Institute, Hamad Bin Khalifa University. Joni's current research interests relate to user personas, quantitative UX, and human-centered AI.
Hind Ali Almerekhi, Ph.D., is a research associate at Qatar National Research Fund (QNRF), Doha, Qatar. She received a B.E. degree in computer science in 2012 and an M.S. degree in computer science in 2015 from Qatar University. She is a graduate of the Ph.D. program at the College of Science and Engineering, Hamad Bin Khalifa University, and her research interests span a range of critical areas, including machine learning and online hate in social media.
Soon-gyo Jung is a software engineer at Qatar Computing Research Institute, Doha, Qatar. He has been working on data analytics/data-driven/data intensive systems by applying research-oriented full-stack software engineering skills (Computer Science, Data Science/Analytics) for years. He received the B.E. degree in computer software from Kwangwoon University, Seoul, Korea, in 2014, and an M.S. degree in electrical and computer engineering from Sungkyunkwan University, Suwon, Korea, in 2016.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data . Concepts, Retrieval, and Services)
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ISBN 10 : 3031419324
ISBN 13 : 9783031419324
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Understanding Audiences, Customers, and Users via Analytics (Hardcover)
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Hardcover. Etat : new. Hardcover. This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783031419324
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data . Concepts, Retrieval, and Services)
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Understanding Audiences, Customers, and Users via Analytics
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. 172 pp. Englisch. N° de réf. du vendeur 9783031419324
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Understanding Audiences, Customers, and Users via Analytics
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical . N° de réf. du vendeur 945398515
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Understanding Audiences, Customers, and Users via Analytics (Hardcover)
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ISBN 13 : 9783031419324
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Hardcover. Etat : new. Hardcover. This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9783031419324
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Buch. Etat : Neu. Neuware -This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch. N° de réf. du vendeur 9783031419324
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Understanding Audiences, Customers, and Users via Analytics : An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
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ISBN 10 : 3031419324
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. N° de réf. du vendeur 9783031419324
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Understanding Audiences, Customers, and Users via Analytics | An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
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ISBN 13 : 9783031419324
Neuf
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Buch. Etat : Neu. Understanding Audiences, Customers, and Users via Analytics | An Introduction to the Employment of Web, Social, and Other Types of Digital People Data | Bernard J. Jansen (u. a.) | Buch | xix | Englisch | 2023 | Springer Nature Switzerland | EAN 9783031419324 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 127335897
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Understanding Audiences, Customers, and Users via Analytics : An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
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ISBN 10 : 3031419324
ISBN 13 : 9783031419324
Ancien ou d'occasion
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