The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Prof. Richard Geibel heads the E-Commerce Institute in Cologne, Germany, which develops business management concepts for companies and associations on the basis of scientific research. He formerly served as Dean of the Master's Program in "Digital Management" and Professor of Entrepreneurship at Fresenius University of Applied Sciences, Germany. His research focuses on digital transformation, e-commerce and digital entrepreneurship. As an alumnus of MIT, USA, he regularly works with researchers from Sloan School of Management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) andE-Commerce Institute(Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics. 264 pp. Englisch. N° de réf. du vendeur 9783031456039
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Taschenbuch. Etat : Neu. Chances and Challenges of Digital Management | Proceedings of the International Scientific-Practical Conference (ISPC 2022) | Richard C. Geibel (u. a.) | Taschenbuch | xii | Englisch | 2024 | Springer | EAN 9783031456039 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 130614082
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 264 pp. Englisch. N° de réf. du vendeur 9783031456039
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