Digital-native News in South America: Building Bridges With Diverse Audiences in Argentina, Brazil and Colombia - Couverture rigide

De Macedo Higgins Joyce, Vanessa

Couverture rigide

ISBN 10 : 3031495020 ISBN 13 : 9783031495021

Editeur : Palgrave Macmillan, 2024

Synopsis

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.

In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.

Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.

A propos du livre

À propos de l'auteur

Vanessa de Macedo Higgins Joyce, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 3031495020
• ISBN 13: 9783031495021
• Reliure: Relié
• Nombre de pages: 157
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne