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Bringing the Soul Back to Marketing: Proceedings of the 2023 Ams World Marketing Congress, Canterbury, Uk, July 11-14, 2023 - Couverture rigide
Synopsis
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Vincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts.
Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism, and human brands.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Bringing the Soul Back to Marketing (eng)
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Bringing the Soul Back to Marketing
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Bringing the Soul Back to Marketing
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The 'soul' centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its'soul'. This volume focuses on preserving the 'soul' of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review. 156 pp. Englisch. N° de réf. du vendeur 9783031532856
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The 'soul' centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its'soul'. This volume focuses on preserving the 'soul' of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review. N° de réf. du vendeur 9783031532856
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Edité par
Springer, 2024
ISBN 10 : 3031532856
ISBN 13 : 9783031532856
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Etat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The ¿soul¿ centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its ¿soul¿. This volume focuses on preserving the ¿soul¿ of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. N° de réf. du vendeur 42806409/1
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The 'soul' centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its 'soul'. This volume focuses on preserving the 'soul' of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 156 pp. Englisch. N° de réf. du vendeur 9783031532856
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Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11?14, 2023 (Developments in Marketing . of the Academy of Marketing Science)
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