Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2 - Couverture souple

Couverture souple

ISBN 10 : 3031572440 ISBN 13 : 9783031572449

Editeur : Springer, 2025

Synopsis

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 3031572440
• ISBN 13: 9783031572449
• Reliure: Broché
• Nombre de pages: 468
• Éditeur: Musleh Al-Sartawi Abdalmuttaleb M. A., Aydiner Arafat Salih, Kanan Mohammad
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible