Collaborative Research Design: Working With Business for Meaningful Results - Couverture rigide

 
9783031701481: Collaborative Research Design: Working With Business for Meaningful Results
Couverture rigide
ISBN 10 : 3031701488 ISBN 13 : 9783031701481
Editeur : Springer International Publishing AG, 2024

Synopsis

This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Per Vagn Freytag is a Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and networks and understanding collaboration between firms. Throughout his career, he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms and in developing methods suited for researching them.

Louise Young is an Emeritus Professor of Marketing at the University of Western Sydney (Australia) and was for many years a Visiting Professor at the University of Southern Denmark. Her research focuses on business relationships and networks and the methods best suited for researching them. She is widely known for her pioneering work on trust and cooperation in business relationships. She also works in the areas of complexity theory and the way complexity manifests in networks and influences their nature and evolution.

Majbritt Rostgaard Evald is an Associate Professor of Intrapreneurship and Organization at the University of Southern Denmark. Her field of specialization is Public-Private Innovation partnerships in which she explores inter-organizational innovation activities taking place across the private and public sectors. Among other things she researches issues of collaboration, implementation, commercialization and scaling.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2024
Langue
anglais
ISBN 10 
3031701488
ISBN 13 
9783031701481
Reliure
Relié
Numéro d'édition
2
Nombre de pages
409
Éditeur
Freytag Per Vagn, Young Louise, Evald Majbritt Rostgaard
Coordonnées du fabricant
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