Structured Innovation: Levers to Successful Innovation Beyond Benchmarking - Couverture souple

Brandmeier, Rupert A.; Rupp, Florian

Couverture souple

ISBN 10 : 3031761073 ISBN 13 : 9783031761072

Editeur : Springer, 2025

Synopsis

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 3031761073
• ISBN 13: 9783031761072
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible