Service Innovation and Management: Digitalization, Service Infusion and Customer Experience - Couverture rigide

9783031765599: Service Innovation and Management: Digitalization, Service Infusion and Customer Experience

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ISBN 10 : 3031765591 ISBN 13 : 9783031765599

Editeur : Springer International Publishing AG, 2025

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By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Lars Witell is a Professor at the CTF - Service Research Center at Karlstad University, Sweden. He also holds a position as Professor in Business Administration at Link�ping University, Sweden. His research interests include service innovation, customer experience, and service infusion in manufacturing firms. Over the past 20 years, he has led large research programs in collaboration with industry.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer International Publishing AG
Date d'�dition: 2025
Langue: anglais
ISBN 10: 3031765591
ISBN 13: 9783031765599
Reliure: Reli�
Nombre de pages: 196
�diteur: Witell Lars
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Service Innovation and Management (eng)

Witell, Lars

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Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (Future of Business and Finance)

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Service Innovation and Management

Lars Witell

Edit� par Springer, Berlin, Springer Nature Switzerland, Knowledge Foundation, Springer, 2025

ISBN 10 : 3031765591 ISBN 13 : 9783031765599

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business practice. At the beginning of the 21st century, many manufacturing firms struggled to exploit the financial potential of service businesses, a phenomenon described as the service paradox. While many manufacturing firms are still struggling with this paradox, several firms (both service and manufacturing firms) are simultaneously struggling with digitalization. This phenomenon can be viewed as the digitalization paradox, i.e., as a situation in which companies invest in digitalization but struggle to reach the expected revenue growth. By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience. Itoffers comprehensive coverage, blending literature reviews, conceptualizations, empirical illustrations, and case studies to offer a multifaceted perspective on corporate strategies, illuminating pathways to address the challenges posed by the service and digitalization paradoxes.Built on the latest research from the CTF - Service Research Center at Karlstad University, Sweden, this book offers a valuable resource for managers seeking practical strategies and approaches to enhance their understanding and implementation of service management and marketing principles. It will also appeal to academics with an interest in service management and marketing. 184 pp. Englisch. N� de r�f. du vendeur 9783031765599

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Service Innovation and Management

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Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (Future of Business and Finance)

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Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (Future of Business and Finance)

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Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (Future of Business and Finance)

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Service Innovation and Management

Lars Witell

Edit� par Springer, Springer Jan 2025, 2025

ISBN 10 : 3031765591 ISBN 13 : 9783031765599

Neuf Couverture rigide

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business practice. At the beginning of the 21st century, many manufacturing firms struggled to exploit the financial potential of service businesses, a phenomenon described as the service paradox. While many manufacturing firms are still struggling with this paradox, several firms (both service and manufacturing firms) are simultaneously struggling with digitalization. This phenomenon can be viewed as the digitalization paradox, i.e., as a situation in which companies invest in digitalization but struggle to reach the expected revenue growth. By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience. It offers comprehensive coverage, blending literature reviews, conceptualizations, empirical illustrations, and case studies to offer a multifaceted perspective on corporate strategies, illuminating pathways to address the challenges posed by the service and digitalization paradoxes.Built on the latest research from the CTF - Service Research Center at Karlstad University, Sweden, this book offers a valuable resource for managers seeking practical strategies and approaches to enhance their understanding and implementation of service management and marketing principles. It will also appeal to academics with an interest in service management and marketing.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 196 pp. Englisch. N� de r�f. du vendeur 9783031765599

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Service Innovation and Management : Digitalization, Service Infusion and Customer Experience

Lars Witell

Edit� par Springer Nature Switzerland, Springer Nature Switzerland, 2025

ISBN 10 : 3031765591 ISBN 13 : 9783031765599

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business practice. At the beginning of the 21st century, many manufacturing firms struggled to exploit the financial potential of service businesses, a phenomenon described as the service paradox. While many manufacturing firms are still struggling with this paradox, several firms (both service and manufacturing firms) are simultaneously struggling with digitalization. This phenomenon can be viewed as the digitalization paradox, i.e., as a situation in which companies invest in digitalization but struggle to reach the expected revenue growth. By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience. Itoffers comprehensive coverage, blending literature reviews, conceptualizations, empirical illustrations, and case studies to offer a multifaceted perspective on corporate strategies, illuminating pathways to address the challenges posed by the service and digitalization paradoxes.Built on the latest research from the CTF - Service Research Center at Karlstad University, Sweden, this book offers a valuable resource for managers seeking practical strategies and approaches to enhance their understanding and implementation of service management and marketing principles. It will also appeal to academics with an interest in service management and marketing. N� de r�f. du vendeur 9783031765599

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