Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics - Couverture souple

Couverture souple

ISBN 10 : 3031780280 ISBN 13 : 9783031780288

Editeur : Palgrave Macmillan, 2026

Synopsis

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.

It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability. Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3031780280
• ISBN 13: 9783031780288
• Reliure: Broché
• Nombre de pages: 304
• Éditeur: Konyalıoğlu Fatma Irem, Esen Fatih Sinan
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne