Marketing in a Multicultural and Vibrant World: Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 - Couverture souple

Couverture souple

ISBN 10 : 3031809068 ISBN 13 : 9783031809064

Editeur : Springer, 2025

Synopsis

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 3031809068
• ISBN 13: 9783031809064
• Reliure: Broché
• Nombre de pages: 180
• Éditeur: Jeseo Vincent, Parajuli Jasmine
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible