Articles liés à Customer Value-centered Management: Understanding and...

Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Couverture souple

Krämer, Andreas; Burgartz, Thomas; Muzzu, Christina

 
9783031904998: Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Couverture souple
ISBN 10 : 3031904990 ISBN 13 : 9783031904998
Editeur : Springer, 2026

Synopsis

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2026
Langue
anglais
ISBN 10 
3031904990
ISBN 13 
9783031904998
Reliure
Broché
Nombre de pages
372
Coordonnées du fabricant
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