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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Couverture souple
Synopsis
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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Customer Value-centered Management
Edité par
Springer Verlag Gmbh Jul 2026, 2026
ISBN 10 : 3031904990
ISBN 13 : 9783031904998
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware Englisch. N° de réf. du vendeur 9783031904998
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Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated 'value-to-value segmentation' approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs. N° de réf. du vendeur 9783031904998
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Customer Value-centered Management
Edité par
Palgrave Macmillan Jul 2026, 2026
ISBN 10 : 3031904990
ISBN 13 : 9783031904998
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated 'value-to-value segmentation' approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 372 pp. Englisch. N° de réf. du vendeur 9783031904998
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Customer Value-centered Management | Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Customer Value-centered Management | Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling | Andreas Krämer (u. a.) | Taschenbuch | Future of Business and Finance | xxii | Englisch | 2026 | Springer | EAN 9783031904998 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 136097111
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