Articles liés à B2B Marketing Guidebook: The Strategic Foundations...

B2B Marketing Guidebook: The Strategic Foundations of Next Generation B2B Marketing - Couverture rigide

 
9783031911828: B2B Marketing Guidebook: The Strategic Foundations of Next Generation B2B Marketing
Couverture rigide
ISBN 10 : 3031911822 ISBN 13 : 9783031911828
Editeur : Springer International Publishing AG, 2025

Synopsis

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2025
Langue
anglais
ISBN 10 
3031911822
ISBN 13 
9783031911828
Reliure
Relié
Numéro d'édition
2
Nombre de pages
686
Éditeur
Seebacher Uwe
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Allemagne