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B2B Marketing Guidebook: Advanced B2B Marketing Tactics, AI, and Case Studies - Couverture rigide

 
9783031911941: B2B Marketing Guidebook: Advanced B2B Marketing Tactics, AI, and Case Studies
Couverture rigide
ISBN 10 : 3031911946 ISBN 13 : 9783031911941
Editeur : Springer International Publishing AG, 2025

Synopsis

The future of B2B marketing isn't coming -- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2025
Langue
anglais
ISBN 10 
3031911946
ISBN 13 
9783031911941
Reliure
Relié
Numéro d'édition
2
Nombre de pages
752
Éditeur
Seebacher Uwe
Coordonnées du fabricant
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