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Corporate Reputation As Strategic Intangible Asset: An Analysis of Management Processes, Measurement Methods and Impact on Bank and Auditors’ Decisions - Couverture rigide

Vito, Diletta

 
9783031933301: Corporate Reputation As Strategic Intangible Asset: An Analysis of Management Processes, Measurement Methods and Impact on Bank and Auditors’ Decisions
Couverture rigide
ISBN 10 : 3031933303 ISBN 13 : 9783031933301
Editeur : Springer International Publishing AG, 2025

Synopsis

This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation. The book explores essential processes such as creating, acquiring, protecting, and repairing reputational capital, employing a stock and flow model to establish a robust framework for reputation management.

Furthermore, the book studies the role of corporate communication and voluntary disclosure in establishing trust and credibility with stakeholders. It provides actionable strategies for reputational risk management and crisis management, emphasizing the critical importance of swift and transparent communication in safeguarding and restoring reputational capital. By addressing stakeholder-specific dynamics and offering detailed guidelines on reputation management, the book underscores the necessity of tailored efforts to meet the unique needs and concerns of diverse stakeholder groups.

Designed for scholars, practitioners, business leaders, and students in business and management disciplines, this book aims to deepen their understanding of the strategic importance of corporate reputation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Diletta Vito is a Postdoctoral Researcher at the Department of Economics and Management, University of Pisa, Italy. Her research focuses on corporate reputation, auditing, risk management in both the private and public sectors, and public management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2025
Langue
anglais
ISBN 10 
3031933303
ISBN 13 
9783031933301
Reliure
Relié
Nombre de pages
164
Coordonnées du fabricant
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