Marketing Theory and Practice in Romania: Model for the Developing World - Couverture rigide

9783031938740: Marketing Theory and Practice in Romania: Model for the Developing World

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ISBN 10 : 3031938747 ISBN 13 : 9783031938740

Editeur : Springer International Publishing AG, 2025

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Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Nicolae A. Pop is Professor Emeritus in Marketing at the Bucharest University of Economic Studies, Romania. He is also Professor at "Babeş-Bolyai" University of Cluj-Napoca, Politechnica University of Bucharest and the Emanuel University Oradea, Romania at the University of Applied Sciences, Bochum - Germany. He specializes in relationship marketing, international marketing, and neuromarketing. He is co-editor Ethics and Neuromarketing (Springer, 2017). Dr. Pop is holder of the Cross of Merit in the rank of Knight of the Order conferred by the President of the Federal Republic of Germany (2015). He also holds the "Virgil Madgearu" Diploma with the Gold Medal of the Bucharest University of Economic Studies (2017).

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer International Publishing AG
Date d'�dition: 2025
Langue: anglais
ISBN 10: 3031938747
ISBN 13: 9783031938740
Reliure: Reli�
Nombre de pages: 347
�diteur: Pop Nicolae Alexandru
Coordonn�es du fabricant: GPSR Kontakt
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Marketing Theory and Practice in Romania (eng)

Pop, Nicolae Alexandru

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Marketing Theory and Practice in Romania

Nicolae Alexandru Pop

Edit� par Springer, Berlin, Springer Nature Switzerland, Springer, 2025

ISBN 10 : 3031938747 ISBN 13 : 9783031938740

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations. 334 pp. Englisch. N� de r�f. du vendeur 9783031938740

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Marketing Theory and Practice in Romania : Model for the Developing World

Nicolae Alexandru Pop

Edit� par Springer, 2025

ISBN 10 : 3031938747 ISBN 13 : 9783031938740

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations. N� de r�f. du vendeur 9783031938740

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Marketing Theory and Practice in Romania

Nicolae Alexandru Pop

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ISBN 10 : 3031938747 ISBN 13 : 9783031938740

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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 348 pp. Englisch. N� de r�f. du vendeur 9783031938740

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Marketing Theory and Practice in Romania: Model for the Developing World (Contributions to Management Science)

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Marketing Theory and Practice in Romania (Hardcover)

Nicolae Alexandru Pop

Edit� par Springer International Publishing AG, Cham, 2025

ISBN 10 : 3031938747 ISBN 13 : 9783031938740

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Hardcover. Etat : new. Hardcover. Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9783031938740

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