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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing - Couverture souple
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This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.
The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.
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The Dark Side of Marketing
Edité par
Springer Verlag GmbH, 2026
ISBN 10 : 303194948X
ISBN 13 : 9783031949487
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. N° de réf. du vendeur 3796689764
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The Dark Side of Marketing | Technology, Consumer Autonomy and Recuperative Marketing
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Taschenbuch. Etat : Neu. The Dark Side of Marketing | Technology, Consumer Autonomy and Recuperative Marketing | Pawan Kumar (u. a.) | Taschenbuch | xix | Englisch | 2026 | Springer | EAN 9783031949487 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 136135300
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The Dark Side of Marketing : Technology, Consumer Autonomy and Recuperative Marketing
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches. N° de réf. du vendeur 9783031949487
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The Dark Side of Marketing
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 432 pp. Englisch. N° de réf. du vendeur 9783031949487
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