Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making - Couverture rigide

Rajagopal

9783031959202: Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Couverture rigide

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

Editeur : Palgrave Macmillan, 2025

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This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, at Mexico City Campus and Visiting Professor at Boston University, Boston, Massachusetts since 2013.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Palgrave Macmillan
Date d'�dition: 2025
Langue: anglais
ISBN 10: 3031959205
ISBN 13: 9783031959202
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 470
Coordonn�es du fabricant: ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
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Allemagne

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ISBN 10 : 3031959205 ISBN 13 : 9783031959202

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Contemporary Marketing Strategy (Hardcover)

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ISBN 10 : 3031959205 ISBN 13 : 9783031959202

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Hardcover. Etat : new. Hardcover. This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age. This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9783031959202

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Contemporary Marketing Strategy

Rajagopal

Edit� par Springer Okt 2025, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

Neuf Couverture rigide

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age. 472 pp. Englisch. N� de r�f. du vendeur 9783031959202

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Contemporary Marketing Strategy (Hardcover)

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Edit� par Springer International Publishing AG, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

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Hardcover. Etat : new. Hardcover. This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age. This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9783031959202

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Contemporary Marketing Strategy | Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal

Edit� par Springer, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

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Contemporary Marketing Strategy

Rajagopal

Edit� par Springer Okt 2025, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

Neuf Couverture rigide

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 472 pp. Englisch. N� de r�f. du vendeur 9783031959202

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal, Dr.

Edit� par Palgrave Macmillan, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

Neuf Couverture rigide

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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal

Edit� par Springer, 2025

ISBN 10 : 3031959205 ISBN 13 : 9783031959202

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age. N� de r�f. du vendeur 9783031959202

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