The Power of Consumer Creativity: Transforming Consumption and Markets - Couverture rigide

Couverture rigide

ISBN 10 : 303196246X ISBN 13 : 9783031962462

Editeur : Palgrave Macmillan, 2025

Synopsis

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.

A propos du livre

À propos de l?auteur

Marie Taillard is L'Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products.

Chloe Preece is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 303196246X
• ISBN 13: 9783031962462
• Reliure: Relié
• Nombre de pages: 210
• Éditeur: Taillard Marie, Preece Chloe
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne