Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies - Couverture rigide

Livre 183 sur 190: Springer Texts in Business and Economics

Rao, Vithala R.

9783032008930: Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies

Couverture rigide

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Editeur : Springer Nature Switzerland AG, 2026

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This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer Nature Switzerland AG
Date d'�dition: 2026
Langue: anglais
ISBN 10: 303200893X
ISBN 13: 9783032008930
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 563
Coordonn�es du fabricant: ProductSafety@springernature.com
ProductSafety@springernature.com

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Applied Conjoint Analysis (eng)

Rao, Vithala R.

Edit� par Springer, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

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Applied Conjoint Analysis

Vithala R. Rao

Edit� par Springer-Verlag Gmbh Jan 2026, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Neuf Couverture rigide

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. 540 pp. Englisch. N� de r�f. du vendeur 9783032008930

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Applied Conjoint Analysis (Hardcover)

Vithala R. Rao

Edit� par Springer Nature Switzerland AG, Cham, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Neuf Couverture rigide

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9783032008930

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Applied Conjoint Analysis | From Product and Service Design to Market and Pricing Strategies

Vithala R. Rao

Edit� par Springer, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Neuf Couverture rigide

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Vendeur : preigu, Osnabr�ck, Allemagne

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Applied Conjoint Analysis

Vithala R. Rao

Edit� par Springer, Springer Jan 2026, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Neuf Couverture rigide

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 564 pp. Englisch. N� de r�f. du vendeur 9783032008930

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Applied Conjoint Analysis : From Product and Service Design to Market and Pricing Strategies

Vithala R. Rao

Edit� par Springer, Springer International Publishing, 2026

ISBN 10 : 303200893X ISBN 13 : 9783032008930

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. N� de r�f. du vendeur 9783032008930

Contacter le vendeur