Articles liés à Applied Conjoint Analysis: From Product and Service...
Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies - Couverture rigide
Livre 183 sur 190: Springer Texts in Business and Economics
Synopsis
This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.
This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Applied Conjoint Analysis (eng)
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Applied Conjoint Analysis
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Springer-Verlag Gmbh Jan 2026, 2026
ISBN 10 : 303200893X
ISBN 13 : 9783032008930
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. 540 pp. Englisch. N° de réf. du vendeur 9783032008930
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Applied Conjoint Analysis
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Springer Verlag GmbH, 2026
ISBN 10 : 303200893X
ISBN 13 : 9783032008930
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Applied Conjoint Analysis (Hardcover)
Edité par
Springer Nature Switzerland AG, Cham, 2026
ISBN 10 : 303200893X
ISBN 13 : 9783032008930
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783032008930
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Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies (Springer Texts in Business and Economics)
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Applied Conjoint Analysis
Edité par
Springer, Springer Jan 2026, 2026
ISBN 10 : 303200893X
ISBN 13 : 9783032008930
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 564 pp. Englisch. N° de réf. du vendeur 9783032008930
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Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies (Springer Texts in Business and Economics)
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Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies (Springer Texts in Business and Economics)
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Applied Conjoint Analysis: From Product and Service Design to Market and Pricing Strategies
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Applied Conjoint Analysis : From Product and Service Design to Market and Pricing Strategies
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. N° de réf. du vendeur 9783032008930
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