Exploring Markets: A Very Brief Introduction - Couverture souple

Kühl, Stefan

 
9783032050281: Exploring Markets: A Very Brief Introduction
Couverture souple
ISBN 10 : 3032050286 ISBN 13 : 9783032050281
Editeur : Springer Nature Switzerland AG, 2025

Synopsis

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment –or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

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À propos de l?auteur

Stefan Kühl is professor of sociology at the University of Bielefeld in Germany and works as a consultant for Metaplan, a consulting firm based in Princeton, Hamburg, Shanghai, Singapore, Versailles and Zurich. He studied sociology and history at the University of Bielefeld (Germany), Johns Hopkins University in Baltimore (USA), Université Paris-X-Nanterre (France) and the University of Oxford (UK).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Nature Switzerland AG
Date d'édition
2025
Langue
anglais
ISBN 10 
3032050286
ISBN 13 
9783032050281
Reliure
Broché
Numéro d'édition
2
Nombre de pages
61
Coordonnées du fabricant
KINESIS
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