Diversify or Die: Why the Future of Sports Is Entertainment - Couverture rigide

Couverture rigide

ISBN 10 : 3032085373 ISBN 13 : 9783032085375

Editeur : Springer Nature Switzerland AG, 2026

Synopsis

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt―editor of the global bestseller 21st Century Sports―once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples on how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

A propos du livre

À propos de l?auteur

Professor Sascha L. Schmidt is Chair and Academic Director of the Center for Sport and Management at the WHU - Otto Beisheim School of Management in Düsseldorf, Germany, and his research focuses on the "Future of Sport". He is also Academic Director of the European Sports Business Program, a lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp and a member of the Digital Initiative at Harvard Business School in Boston.

Détails de l'édition

• Éditeur: Springer Nature Switzerland AG
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3032085373
• ISBN 13: 9783032085375
• Reliure: Relié
• Nombre de pages: 321
• Éditeur: Schmidt Sascha L.
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne