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Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success - Couverture rigide
Synopsis
This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.
Brand equity is the “value of the brand in the marketplace.” Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Gary L. Frazier is a retired Professor of Marketing and Former Richard and Jarda Hurd Chair in Distribution Management at the USC Marshall School of Business, University of Southern California (USC), USA. Dr. Frazier specializes in research and writing on the organization and coordination of channels of distribution. He has published frequently in top academic journals, including the Journal of Marketing and the Journal of Marketing Research. He was editor of the Journal of Marketing from 2011 to 2014. He has served as a marketing consultant to many Fortune 100 companies and has been retained as an expert witness in well over 100 legal cases.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing and Channel Management for Low Brand Equity Firms
Edité par
Springer, Berlin, Springer Jul 2026, 2026
ISBN 10 : 3032191114
ISBN 13 : 9783032191113
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success. 173 pp. Englisch. N° de réf. du vendeur 9783032191113
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Marketing and Channel Management for Low Brand Equity Firms (Hardcover)
Edité par
Springer Nature Switzerland AG, Cham, 2026
ISBN 10 : 3032191114
ISBN 13 : 9783032191113
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success. line-height: normal;">Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783032191113
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Marketing and Channel Management for Low Brand Equity Firms
Edité par
Springer Verlag GmbH, 2026
ISBN 10 : 3032191114
ISBN 13 : 9783032191113
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. N° de réf. du vendeur 2871012377
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Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success (Management for Professionals)
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 188 pages. 6.30x0.67x9.49 inches. In Stock. N° de réf. du vendeur x-3032191114
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Marketing and Channel Management for Low Brand Equity Firms
Edité par
Springer Mai 2026, 2026
ISBN 10 : 3032191114
ISBN 13 : 9783032191113
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities. Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch. N° de réf. du vendeur 9783032191113
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Marketing and Channel Management for Low Brand Equity Firms : Principles for Financial Success
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.Brand equity is the value of the brand in the marketplace. Making marketing and channel of distribution decisions is difficult for managers of any firm but is particularly difficult for firms with low brand equity. Often the difficulties relate to ineffective marketing and distribution, with firms targeting too many customers and offering poor product and service quality for the price, with sales pipelines lacking visibility, inconsistent lead generation, and over-reliance on indirect channels of distribution that provide little brand support. Low brand equity with poor cash flows can lead to eventual company demise. This book provides such firms with the tools and strategies to avoid such instances and to instead achieve financial success. N° de réf. du vendeur 9783032191113
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Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand. N° de réf. du vendeur 408709638
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Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND. N° de réf. du vendeur 18405525971
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