Co-Creating the Future with AI: A Guide to Reinventing Value, Innovation, and Collaboration in Organizations - Couverture rigide

Ramaswamy, Venkat; Ozcan, Kerimcan; Narayanan, Krishnan

Couverture rigide

ISBN 10 : 3032194679 ISBN 13 : 9783032194671

Editeur : Palgrave Macmillan, 2026

Synopsis

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Packed with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

A propos du livre

À propos de l'auteur

Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition.

Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.

Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital and studies the evolution of emerging technologies and innovations in India. He researches at the Centre for Responsible AI, IIT Madras.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3032194679
• ISBN 13: 9783032194671
• Reliure: Relié
• Nombre de pages: 321
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne