The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 - Couverture rigide

Couverture rigide

ISBN 10 : 3032199468 ISBN 13 : 9783032199461

Editeur : Springer Nature Switzerland AG, 2026

Synopsis

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing’s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

A propos du livre

À propos de l?auteur

Jasmine Parajuli is an Instructional Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi, USA. Previously, she was Assistant Professor of Marketing at the Rankin College of Business at Southern Arkansas University (Magnolia, Arkansas, USA). Her primary research interests include marketing leadership, crisis management, artificial intelligence in marketing strategies, and bibliometric analysis. She has published and presented her research in peer-reviewed journals and conferences. She currently serves as Proceedings Co-Editor and the Director of social media for the Academy of Marketing Science.

 

Amrita Dey is Assistant Professor of Marketing in the Daniels College of Business at the University of Denver (USA). Her research specializes in visual elements in marketing encompassing areas such as crowdfunding, innovation, prosocial products, and donations. Before joining academia, she led marketing for both B2C and B2B brands within the Tata and Mahindra Group of companies in India. Her work won numerous prestigious awards for marketing and innovation, including the “Wall Street Journal Asia Innovation Award”. Amrita holds several patents and design registrations.

Détails de l'édition

• Éditeur: Springer Nature Switzerland AG
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 3032199468
• ISBN 13: 9783032199461
• Reliure: Relié
• Nombre de pages: 293
• Éditeur: Parajuli Jasmine, Dey Amrita
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne