Customerized Selling - Learn How Customers Want You To Sell - Couverture rigide

Phil Kreindler

Couverture rigide

ISBN 10 : 3033054714 ISBN 13 : 9783033054714

Editeur : Self publisher, 2016

Synopsis

Most vendors carefully research what customers expect of their products and services, but few, if any, ask customers what they expect of their salespeople. That’s a mistake. Based on extensive research of customer and vendor organisations, this book uncovers a number of glaring gaps between customer expectations of salespeople and vendor performance. Moreover, it shows a considerable discrepancy between the capabilities that vendors think are important and those that customers actually want. Focusing on the latter, the book suggests ways to professionalise how you sell by incorporating customer expectations of salespeople into all aspects of sales engagements. Customerized Selling targets all those involved in selling products or services in a business-to-business environment. The book is essential reading if you want to make your sales process a competitive advantage and stand out by selling in the way customers want.

Détails de l'édition

• Éditeur: Self publisher
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3033054714
• ISBN 13: 9783033054714
• Reliure: Gebundene Ausgabe
• Numéro d'édition: 1
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible