Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings - Couverture souple

Peluso, Alessandro Maria

Couverture souple

ISBN 10 : 3034306369 ISBN 13 : 9783034306362

Editeur : Peter Lang AG, Internationaler Verlag der Wissenschaften, 2011

Synopsis

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.

A propos du livre

À propos de l'auteur

Alessandro M. Peluso holds a PhD in Economic and Quantitative Methods for Market Analysis. He currently is Adjunct Professor and Research Fellow in Marketing at the LUISS University of Rome, where he has also taught Advertising. Alessandro Peluso also conducts research activities at the University of Salento (Lecce) in the areas of branding and consumer behavior. His scientific interests focus on the study of brand personality, consumption experience, satisfaction, and word of mouth. He has published several articles in refereed scholarly journals, research papers in conference proceedings, and chapters in edited books.

Détails de l'édition

• Éditeur: Peter Lang AG, Internationaler Verlag der Wissenschaften
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3034306369
• ISBN 13: 9783034306362
• Reliure: Broché
• Nombre de pages: 195
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible