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Synopsis
Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research – the natural environment, tourism and discourse –, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential ‘green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
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À propos de l?auteur
Ida Ruffolo is a Researcher in English Language and Linguistics at the University of Calabria, Italy, where she teaches EAP and ESP. She holds a PhD in Language analysis and interdisciplinary studies from the University of Calabria and an MA in ELT from the University of Reading (UK). Her main research interests are Corpus Linguistics, Discourse Analysis, and ESP, with particular interest in the language of tourism.
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The Perception of Nature in Travel Promotion Texts
Edité par
Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
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The Perception of Nature in Travel Promotion Texts
Edité par
Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
Neuf
PAP
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The Perception of Nature in Travel Promotion Texts: A Corpus-based Discourse Analysis (Linguistic Insights)
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Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
Neuf
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The Perception of Nature in Travel Promotion Texts: A Corpus-based Discourse Analysis (Linguistic Insights)
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ISBN 13 : 9783034315210
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The Perception of Nature in Travel Promotion Texts
Edité par
Peter Lang AG, Internationaler Verlag der Wissenschaften, CH, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
Neuf
Paperback
Vendeur : Rarewaves.com UK, London, Royaume-Uni
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Paperback. Etat : New. Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising. N° de réf. du vendeur LU-9783034315210
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Perception of Nature in Travel Promotion Texts : A Corpus-Based Discourse Analysis
Edité par
Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This volume provides an in-depth study of travel promotion texts within the wider field of the language of tourism. It analyses promotional language from two distinctive cultural formations, discourse and tourism. The corpus based approach to discourse anal. N° de réf. du vendeur 106466886
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Perception of Nature in Travel Promotion Texts : A Corpus-Based Discourse Analysis
Edité par
Peter Lang AG, Internationaler Verlag der Wissenschaften, 2014
ISBN 10 : 303431521X
ISBN 13 : 9783034315210
Neuf
Couverture souple
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The Perception of Nature in Travel Promotion Texts : A Corpus-based Discourse Analysis
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising. N° de réf. du vendeur 9783034315210
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The Perception of Nature in Travel Promotion Texts
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising. 176 pp. Englisch. N° de réf. du vendeur 9783034315210
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