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Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism - Couverture souple

Guido, Gianluigi; Pichierri, Marco; Prete, M. Irene; Pino, Giovanni; Peluso, Alessandro M.

 
9783034321037: Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Couverture souple
ISBN 10 : 3034321031 ISBN 13 : 9783034321037
Editeur : Peter Lang AG, Internationaler Verlag der Wissenschaften, 2016

Synopsis

This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing : from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.

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À propos de l'auteur

Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Market Research at the University of Salento, Italy. He has published fourteen books on consumer behaviour and marketing strategies, and almost 200 articles in major scholarly journals. He is the author of Behind ethical consumption (Peter Lang, 2009). M. Irene Prete (Ph.D.) is Assistant Professor in Marketing and Place Marketing ; Marco Pichierri is Ph.D. candidate in Marketing ; Giovanni Pino (Ph.D.) is Research Associate in Marketing and Place Marketing ; Alessandro M. Peluso (Ph.D.) is Associate Professor in Business Management, all at the same university.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang AG, Internationaler Verlag der Wissenschaften
Date d'édition
2016
Langue
anglais
ISBN 10 
3034321031
ISBN 13 
9783034321037
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
GPSR Kontakt
r.boehm-korff@peterlang.com

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Berlin
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Allemagne