This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
José Mateo is full professor at the University of Alicante, Spain. He has a PhD in linguistics and has specialised in translation and lexicography. He has written several bilingual dictionaries of specialised discourses, including Economics, Banking and Stock Exchange.
Francisco Yus is full professor at the University of Alicante, Spain. He has a PhD in linguistics and has specialised in the application of pragmatics (especially relevance theory) to media discourses and conversational issues, with a special focus on internet discourse, about which he has proposed the theory of cyberpragmatics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover, 23 cm. Etat : Gut. 382 pp., 31 fig. b/w, 18 tables. Cover minimally rubbed, as new copy - Summary: This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health. - Contents: Introduction: Metaphor and specialised discourse (José Mateo and Francisco Yus) -- Section 1: Metaphor in the discourse of Business and Economics -- Ad hoc concepts in humorous financial metaphors. A pragmatic approach (José Mateo and Francisco Yus) -- War and health metaphors in financial discourse: The case of "Letter to Shareholders" in annual reports (Chelo Vargas-Sierra and Antonio Moreno-Sandoval) -- Do Business English students use metaphors? An analysis of complex metaphoric patterns in students' business diaries (Andreea Rosca) -- Metaphors in economics and financial blogs in Spanish (José Joaquín Martínez Egido) -- Section 2: Metaphor in the discourse of politics, diplomacy and law -- The English Supreme Court vs Boris Johnson: Legal metaphors for a constitutional crisis (María Ángeles Orts Llopis) -- Legitimation by metaphor: Figurative uses of language in academic discourse in favour and against EU policies (Miguel Ángel Campos-Pardillos) -- The language of diplomacy and the interpreter's metaphoric and imagological dilemmas (Catalina Iliescu Gheorghiu) -- Section 3: Metaphor in other specialized discourses -- Metaphors in Marine Engineering journals: An overview (Silvia Molina Plaza) -- Metaphorisation in fashion designers' TED Talks (Isabel Balteiro) -- The battles of language revisited. Metalinguistic metaphors in informative speech about feminist language (Carmen Marimón Llorca) -- Neology and terminology in health sciences. An approach to terminological metaphor in the discourse of Assisted Reproduction (Carmen Sánchez Manzanares and M. Isabel Santamaría Pérez). ISBN 9783034340489 Sprache: Englisch Gewicht in Gramm: 604. N° de réf. du vendeur 1219470
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Hardback. Etat : New. This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health. N° de réf. du vendeur LU-9783034340489
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book approaches metaphor in specialised discourses, covering various fields. The studies presented in the book adopt different research frameworks, ranging from pragmatics to conceptual metaphor theory, among others. The book is divided into three Sections that analyse major specialised discourses where metaphor is frequently found and the role that metaphor plays in these discourses. The first Section approaches the discourse of Business and Economics from different perspectives. The second Section addresses the use of metaphor in politics, diplomacy and law. Finally, Section three covers the use of metaphors in other specialised discourses such as marine, fashion, gender or health. 382 pp. Englisch. N° de réf. du vendeur 9783034340489
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