Articles liés à Poster Collection 23: In Series

Poster Collection 23: In Series - Couverture souple

Museum, Gestaltung

 
9783037782668: Poster Collection 23: In Series
Couverture souple
ISBN 10 : 3037782668 ISBN 13 : 9783037782668
Editeur : Lars Muller Publishers, 2011

Synopsis

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of recognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of recognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lars Muller Publishers
Date d'édition
2011
Langue
anglais
ISBN 10 
3037782668
ISBN 13 
9783037782668
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible