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Lufthansa and Graphic Design: Visual History of an Airplane - Couverture souple

 
9783037782675: Lufthansa and Graphic Design: Visual History of an Airplane
Couverture souple
ISBN 10 : 3037782676 ISBN 13 : 9783037782675
Editeur : Lars Muller Publishers, 2012

Synopsis

Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule f?r Gestaltung Ulm to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jens Muller and Karen Weiland studied in Communication Design at Fachhochschule Dusseldorf, Germany.

À propos de la quatrième de couverture

Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule f?r Gestaltung Ulm to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lars Muller Publishers
Date d'édition
2012
Langue
anglais
ISBN 10 
3037782676
ISBN 13 
9783037782675
Reliure
Broché
Nombre de pages
128
Éditeur
Muller Jens, Weiland Karen
Coordonnées du fabricant
non disponible
Personne responsable
non disponible